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Programs and Events
The programs and events listed below are from the May 31-June 3 market. Please check back after August 1 to view the schedule for the January 2009 show.
All Programs and Events are FREE of charge. No advance registration required.
Saturday, May 31, 2008
Sunday, June 1, 2008
Monday, June 2, 2008
Tuesday, June 3, 2008
BUYER & EXHIBITOR PARTY AT AMERICAN COWGIRLS BAR & GRILL!
12:00 pm to 1:30 pm
Seminar: The Art of Retailing - A Peddler With Panache, Advertising & Promotions
Speaker: Lisa Duncan, Retailer and Fashion Industry Veteran
Join speaker Lisa Duncan, national retail consultant, Duncan & Duncan Enterprises LLC, as she teaches the important retail art of a good publicity campaign. Without promotions and advertising having the best sales team and the most ingenious displays in your industry will not get the customers through your doors. In this seminar you will learn these advertising and promotional tools and strategies:
• The 5 “E’s” of promotion—Explain your business; Establish your message; Excite your customer, Entertain your customer, and play on the Emotions of your customer.
• Using the media to focus on your store’s image and intention.
• The importance of repetition in advertising.
• Building strong relationships with your vendors enabling you
both to succeed.
“Without promotion something terrible happens…NOTHING!” — P.T. Barnum
3:00 pm to 4:00 pm
Product Demonstration Theater: Deck the Halls, Windows & Walls (Holiday Celebration & Displays)
Facilitator: Sue Kirby, Speaker, Author
10:30 am to 12:00 pm
Seminar: Store Design - Tell Your Story
Speaker: Debi Ward Kennedy, Retail Designer, Speaker, Writer
Based on design work with wineries in Washington State, Retail Designer Debi Ward Kennedy will introduce the principle of Terrior - the French concept of ' Pride of Place'. Information will focus on the individual and unique story that each independent retailer has to tell. No one else can tell this story like you can!
Based on your location, your products, your customers, and your business 'personality', you can create a retail environment that tells your own story. Deb will discuss and demonstrate how to make choices and changes that will elevate your visual impact, brand image, and sales.
1. How to arrange your store, including traffic patterns, architecture, and shopping habits of your customers.
2. Planning display areas based on scale, lighting, viewpoints & perspective.
3. Making design choices to build your brand image and tell your own story: color, style, materials.
4. How to take your store’s current look and add/expand it to another style or change to keep up with the changing trends (including Eco-trends).
Even better, the idea is based on using what you already have in the way of props, fixtures, etc. and rethinking them to serve in a new capacity and with a new look. Resources include suppliers and suggestions for finding inexpensive fixtures & props, plus a listing of exhibitors at the show who have provided items for use in a dynamic stage display.
1:30 pm to 2:30 pm
Product Demonstration Theater: Spa Sensation (Cross Merchandise With Products That Pamper)
Facilitator: Sue Kirby, Speaker, Author
3:30 pm to 4:30 pm
Product Demonstration Theater: The Green Factor (Environmentally Conscious Products That Prove You Celebrate the Green Industry)
Facilitator: Sue Kirby, Speaker, Author
10:30 am to 12:00 pm
Seminar: The Basics of Emotional, Sensory and Visual Presentation
Speaker: Linda Cahan, Visual Expert
Combine the six senses with excellent visual merchandising and watch sales soar! Learn how to make your store and brand memorable using emotional and sensory merchandising. You will receive a semester of practical knowledge and inspiration in an hour and a half including the basics of great design, how, why & when to use color, lighting, signage and display ideas.
1:30 pm to 2:30 pm
Product Demonstration Theater: “The Northwest Feeling” – The Importance of Handcrafted Local Products and How to Place Them Center Stage For Maximum Profit
Facilitator: Sue Kirby, Speaker, Author
3:30 pm to 4:30 pm
Product Demonstration Theater: Fall’s Abundance-Bountiful Giftbaskets Featuring Gourmet Food Items & More With an Autumn Focus
Facilitator: Sue Kirby, Speaker, Author
6:00 pm to 8:00 pm
Buyer & Exhibitor Reception
American Cowgirls Bar & Grill
500 NE MLK Blvd (directly across the street from the OCC)
The Portland Gift & Accessories Show would not be the same without this fun event that’s all about networking, unwinding after a busy show day and enjoying the delicious food and entertainment, including karaoke. There is no charge for this event. One complimentary drink ticket will be given to each guest.
